Simple T shirt marketing ideas that can boost your t-shirt business

Starting a T-shirt business is one tough thing but running its successfully requires something extra from you. If you have taken the first step and carved your ideas into a business, then we will help you to keep it growing. At times even if you do everything in a well-planned manner still you don’t get the desired results.

A similar situation occurs in the T-shirt business where you get everything right from designs to print and quality to advertise. Still, you don’t make the sale; this mainly happens because you fail to connect with the targeted customer.

Today you have a large number of choices to reach your customers; we have narrowed it down to traditional and social media approach. Let’s see them one by one.

The Traditional Approach

If you that we live in the 21^st century and traditional approach is ineffective these days, then you are wrong my friend. Some of this technique is 100 % effect and will give a push to your business. So without further ado let’s have a look on some of the vital marketing tips.

• The referral programme: Without a doubt, this is till the date the best marketing trick that anyone can come up with. It gives you a guaranteed result when you invest. There are lots of ways the referral program works, you can offer a discount to your existing customer for bringing in new clients or you can provide some cash prizes or T-shirts. One thing is for sure if your product is good it will spread like wildfire.
• Promotional Samples: Who does not likes a gift, you can give away promotional samples of your products to students in colleges, local cafes etcetera. It would be nice and create a positive environment for your business when people walk on streets with your brand name and logo on their back. On the very limited budget, you can easily get brand recognition in your local market.
• Sponsoring Events: I know it sounds like a big deal but guesses what you can at least sponsor some local events, in such events, try to pass your brochures as much as you can. You can sponsor local club matches and have the player wear your T-shirts, or you can give discounted T-shirts in run/walk event. You can give your Tshirts as an additional prize held in the local competitions.
• Connect with the Leaders: Ok let e tell you one thing, what a leader does his followers are bound to do.If you can connect with such influencing personalities like popular bloggers or YouTubers to wear your Ts and talk about them, you are going to gain business. Obviously, all of them won’t do it as a favor, you can always offer them something like significant discounts and free stuff.
• The newsletters: This method is not the traditional one, but it is still a great way to generate business. Try to collect as many email addresses as possible via various sources. We know that only a few of them will come to your website or shop.Let suppose you send 10,000 emails and an odd 800-1000 of them show up, this is also a great plus for your business, let your clients know that what you are planning and if you are too giving annual sales and all.
• Local radio station: If you have your local RJ is your friend or just try to meet them. Let them know that you have T-shirt business and you want their help to promote their business. Try to convince them to mention your brand name a few times during their broadcast. This is one of coolest way to let the people know about your brand.
• Car magnets and bills: use your car as a live advertising board, you can have specially designed magnets on either side of the vehicle. Also, you can distribute No-parking boards in the neighborhood, which will have the details of your business. This way people will regularly see your name and can easily identify it.

These are just a few points; there are various other ways in which you can promote your business. Now let us see what the special packages that social media bring to the table are.

How can Social media help promote your business?

You might have a question in mind that “I already advertised my products through various channels, how social media can still help?” For the fact, Twitter, Facebook, Instagram, and YouTube are the most viable marketing platform to connect with consumers as nearly each one of them uses at least one of these if not all. You can reach your customers via his/her smartphone that too at free of cost or very minimal price. Social media is the most powerful marketing tool available today and depending on the approach either paid or free there are lots of opportunities available.

Tips to Promote Your T-Shirt Designs on Social Media

On the contrary, most of the business owners believe that simply getting likes and following on their social media page will help them to boost their sales. But it does follow that trend so here are some tips on how to Tips to Promote Your T-Shirt Designs on Social Media to generate business.

Creating brand awareness:

Brand awareness is nothing but the name that comes first to your mind when you need something. Social media can help to promote it by repeated occurrence and engagement. It will give your brand recognition among users without compromising with a profit

Selecting the proper platform:

When you are looking reach out to your customers, the first thing that you should think is that which platform you should pick or invest on. There are lots of social media channels available for promotion, and some of the best ones are mentioned

Facebook: You cannot find someone who does not have any idea about Facebook. It is one of the most popular social networks and thus provides better marketing opportunities. It allows you to create pages. Also, the pages can promote both paid and free method, that offer more detail overview about target customers. You can even have photos, videos, and longer product descriptions in the Facebook Pages. It also provides you with a direct feedback system in the form of comments, reviews etc.

Instagram: This mobile app has spread like wildfire among the youth. Its growth was 15 times faster than Facebook and has more than 700 million users, and you can use it to your benefit. It provides a platform for direct communication between the company and potential customer. You can ask your clients to show off their latest purchase and how cool it looks.

YouTube: No…. no… no…. no, we are not going for viral videos here. You need to create an informative and instructive video about your product and what are its highlights. People can understand better with the help of a video rather than text and images. Also, you can link this video on other platforms.

Others: There are lots and lots of other platforms such as Pinterest, Twitter, Reddit etc. which can be used effectively to promote business.

Things you should remember:

Have Updated and Complete Profile: It does not matter that what kind of T-shirt you are selling. Whatever may be the product it must have the necessary information about design, fabric or any promotional offers that are currently going on. All these data along with proper images lets the visitor understand what product is and improves conversion rate.

Be Consistent: Make sure that your page is updated on a regular basis as people these days get bored too soon. If you got a new design, ensure that it is there on your page as soon as designs are printed. It would be an even better idea if you can have an upcoming section to keep your followers interested in what’s upcoming. Besides, regular post keeps your potential buyers interested in the brand and its growth.

Have targeted Ads: Most of the social media platforms allow you to create adverts for a particular group of people which have similar interest. This is a better option you can target interested customers, and other won’t get annoyed by seeing your advert. You can spend both your money and time on this feature as it will help a lot.

Have great visual content: you don’t need much guidance on it as all of the social media is based on what we see. Its cent percent true that what looks great makes a great sale, so have images which are sharp/striking and can draw attention. Let the T-shirt do all the talking by presenting them most simply and efficiently. You need to make t-shirts that sell like hot cake.

Having models: It can be the biggest factors which decide the promotion of your product. If you are slightly low on budget and cannot afford models you have your glamorous friend wear it and pose for the camera. It will give a more realistic view of how T-shirt would look.

Promotions and Discounts: Needless to say, every one of us wants to save money. If you are offering some discount and promotion you should mention it there; it will attract attention.

These are some basic t-shirt marketing ideas which you can follow to improve your client conversion rate and provide a boost to your business.

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Heat Press Machine Brands

Many companies around the world are involved in manufacturing and processing of heat press machines, thanks to their popularity for making designs and branding of T-shirts, mugs, caps and other products much easier. These machines come in all types: the swing-away heat press; clamshell-designed heat press; and the draw heat press machine. All heat press machine brands involved make the manual, semi-automatic and automatic heat press machines to cater to customers’ needs.

All heat presses provide temperature and pressure and are all made to operate effectively for a long time. Different brands are popular for the manufacture of heat presses customized for everyone’s need.

Geo Knight

Geo Knight is a popular heat press machine brand because of their active and effective line. They manufacture machines ranging from those designed for hobby purposes to large industrial sizes for high volumes of work. Geo Knight manufactures different machines that come in different sizes and unique features.

They manufacture reliable and strong machines and also offer a warranty to their buyers. They also provide customer support. They are known to offer discounts on pricing.

Some of their popular machines are Geo Knight Heat press which produces T-shirts, licenses and mouse pads. The Geo Knight Air automatic digital combo boasts a digital timer.

Hix

Hix has a reputation of manufacturing a range of machines to cater to all customers with different needs and specializations.

One of its popular products is the Hix Swingman that is economical and allows even application of heat and offers a  heat indicating light. It creates T-shirts and more.

The Hix Auto-open Clam is also one of its models, having interchangeable lower platens, and boasting of a touch screen controller which allows switching of jobs.

They also offer a warranty on heating elements and discounts.

AIT

AIT offers heat press machines made for the most demanding environments and high volumes of work. They also manufacture measuring machines, material handling equipment, and flat platen heat presses which are fit for industrial and commercial use.

The AIT Dual Platen: Air-automatic Heat Transfer Printing Press is one of its products which enables double-heating, which is for printing of rigid substances, such as ceramic tiles.

The AIT Rotary: (oil heated) Heat Transfer printer has an oil heated cylinder and is designed for high-quality ink sublimation transfer.

MAXX

MAXX has been manufacturing heat press machines for a long time and their heat presses are popular for decorators and T-shirt shops. It consists of leading brand machines. MAXX heat presses have a non-sticky platen and for heavy duty work with a warranty on everything.

MAXX 11 by Stahls has a digital timer and temperature display with interchangeable lower platens. MAXX also offers free technical support for life, undoubtedly why they are listed as one of the leading heating press machine brands.

The Hotronix Low Rider Auto-Open Clam, one of their products, has a special lower platen that makes it easier for the user to place and remove garments. This machine is specifically intended for the creation of labels and tags on uniforms but it is not limited to those functions as a heat press machine.

Red Line Press

This brand of heat presses is suitable for those who have low production needs but require a reliable press. This leading US manufacturer creates strong, affordable and durable heat presses that have an option of digital timing and reading of temperature, and it ensures heat is produced after every application, thanks to its cast in tubular heating element.

The Red-Line Heat Press Clam, one of its leading products is affordable and has the high durability to last for a long period of time. It has a floating upper heat platen and a digital time reading and temperature gauge. If that’s not enough, Red-Line Heat Press Clam has a clam-shell design and can press garments up to 8” thick and produces heat with every application.

All of the heat press machines manufactured by this brand are unique in that they all have a cast-in heating element to enable the production of heat in every application. Their customers are assured of a warranty when they purchase this brand of heat presses.

Insta Graphic Systems

Insta-Graphic presses are the manufacturers of Insta Heat Presses and are known for heat press technology and manufacturing all around the world.

Insta Press model 201, one of their highly effective and recognizable models, is known for its swing-away design making it user-friendly. It is much easier for loading garments because of access to the lower platen. It is a small machine suitable for use at home and for hobbies and is not created for high volumes of work. It has a heat shroud that is protective and has an even distribution of pressure enabled by its “over the center pressure” mechanism.

The Insta Press model 728 is the ultimate solution for high-volume production needs. Its automatic swing-away machine has always been considered a workaholic and has an air-driven operation that prevents the operator from getting fatigued. For this reason, it is mostly used by the world leading brands. Its ability to remain highly effective for 24 hours for 7 days makes it convenient and the real deal in the world of heat press machines. It is made of cast aluminum, hence bringing it durability. To keep up with the technological advancements of this age, it has a digital controller featuring time and temperature readings.

Conclusion

All these heat press machine brands are unique based on the features of their products and their target market. All across the brands, they are focused on meeting every customer’s needs, from the person who does T-shirt printing as a hobby to the world’s best apparel brands. There are different and many brands all around the world which have service options and offer such things as warranties on their products. The choice is yours as a buyer to choose the heat press that fit your needs.

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Cheap Heat Press Machines 2017

This Article will cover some of the Cheap Heat Press Machines with their important features; pros and cons. Find out the one that suits both your needs and pocket. Some general considerations will also be highlighted prior to that.

Technology is developed to another extent in the modern world. A Heat Press Machine is such an applied since that imprints graphics and designs on various substrates. It applies heat and pressure for a certain period of time to print on plates, mugs, puzzles and mostly on T-shirts, caps and other fabrics. If you want to expand your business into garments, you are probably thinking of buying your first heat press machine. Many reputable manufacturers have brought authentic products at a reasonable price.

Things to Be Considered before Purchasing Cheap Heat Presses :

There is so much to consider. Thinking about some key factors is important while purchasing a high-quality heat press machine in the budget.

Quality:

Quality comes first, don’t compromise with it. You are thinking of buying a heat press machine at a low price. In that case, you have to give an extra attention that its quality is not that cheap.

• Ensure your selected item meets all requirements to be a quality heatpress.
• Check if the materials that made the machine are of high quality.
• Look for durability, ease of use and versatility of the product.
• Don’t late the cheap rate to affect its quality anyway.

Heat Press Features:

Make sure the cheap heat press you are buying comes with some must-have features.

• Temperature consistency is the essential feature of any heat press. In the upper platen Cold spots may appear that can ruin your garments.
• Interchangeable Platens makes its application easier on different garments.
• Digital Display helps you to monitor and ensure the accuracy of temperature and pressure of the machine.

Heat Press Styles:

Heat Press can come with three primary design styles. They are:

• Clamshell Style
• Swing Away Style
• Draw Style

You can also find them in a combination of at least two of them such as a Swing / Draw Hybrid or a Clamshell / Draw heat press.

Heat Press Performance:

All you need your heat press machine to perform well. If you are wise, you will choose the right product that can give you a professional performance.

• Your machine should produce a consistent result every time.
• Ensure it will give you a long time good service.
• Consider about heavy versus light use.

Manufacturer’s Reputation:

Don’t buy something from a company that nobody knows about and is not reliable.

• The company should be authentic and have a good reputation to its customers.
• An authentic manufacturer will give good customer service.
• Good company offers good warranty on their products.

Top 5 Cheap Heat Press Machines:

There is a vast selection of heat press machines available in the market. You can find many options with high quality that provide professional results at a good price. At this stage of our article, we will try to bring some latest models of Cheap Heat Press Machine. If you are thinking to run a small business, you can easily select your best one from this short list.

PowerPress Industrial-Quality Digital 15-by-15-Inch Sublimation

This machine is extremely versatile, great for anyone to do any heat press work. It is suitable for both commercial and personal use. This is fantastic in its job and won’t disappoint you. Thousands of customers who bought it are satisfied with their decision. This is a very high quality and cheap t-shirt printing machine in the market. Let’s take a look at its features.

 

Features:

• Coating on the heat platen and Included Coated Sheet
• Voltage:110V Power: 1800 W
• Time Range:0-999 s
• Temperature Range: From 0 to 500^o F
• Electronic time and Heat control: Very precise time set-up
• Silicon rubber baseboard is Pressure adjustable

 

Pros:

• This industrial quality digital heat press machine is suitable for versatile uses. It can handle anything from puzzles to canvas or from T-shirt to sweatpants and so much more.
• Compact and is an upward-opening type model
• With a surface area of 15 x 15 inches, it saves space
• Great if you are looking to do some larger projects
• Wider temperature range and heat up rapidly to a maximum of 500º F.
• Probably the easiest heat press machine
• Affordable in price and reliable in service

Cons:

• This machine is very heavy, about 53 pounds
• You may initially get a slight chemical or heat, smell when first-time use

 

Mophorn Heat Press 5 in 1 Multifunction Sublimation Heat Press Machine

This is an all in one heat press machine will meet your all requirements of printing on different types of materials like T-shirts, caps, coasters, mouse pads, ceramic plates, mugs, tiles, puzzles etc.

 

Features:

• T-shirt press: 12 X 15 Inch
• Hat cap press (curved): 6×3 Inch
• Timer control: 0 – 999 seconds
• Temperature range: 0 – 400ºF
• Swing-away design with Full 360-degree rotation
• Commercial-grade heavy-duty machine with Rigid steel frame
• Adjustable multi-spring balancer
• Can be used for printing on a wide range of products like fabrics, ceramics, glasses etc.
• Comes with 2xPlate presses, 1 X Fully-assembled machine with platen press, 1xHat press, 1xMug press and 1 X Removable silicone pad and cotton pad

 

Pros:

• 5 in 1 heat press is an all in one machine
• Super stable product; built to last
• Possible to transfer colorful characters and pictures onto versatile types of products; from fabrics to ceramic-glasses
• This 5 in1 heat press machine can transfer colorful pictures or characters of sublimating and dissolved printing ink onto ceramics, glasses, and textiles such as cotton, chemical fiber, flax, nylon, etc.
• Adjustable multi-spring balancer ensures even distribution of temperature across the entire platen
• Featured with all of the must-have attachments

Cons:

• T-shirts, cups, and hats do not come with this machine

Special Proposition: This 5 in 1 heat press machine is out now with a 2in1 digital controller.

 

Promo Heat 15 in. x 15 in. Sublimation Heat Transfer Press Machine

This is one of the best hands-down heat press machines. This clamshell heat press is capable for various uses and can handle almost everything with great ease. You will absolutely love this how it works with its advanced features. Whoever bought it, loved it.

 

Features:

• Machine color: Black
• Machine Model: PRO-3804X
• Power Input: 110 V
• Heavy-duty cord of 5-1/2 ft. with US-standard grounded plug
• Temperature Range: Reach up to 750^o F
• Large 15-inch x 15 inch element

 

Pros:

• Beautifully designed with smart look
• Meets all your heat transferring needs
• Incredibly versatile machine; can be used for t-shirts, blankets, puzzles etc.
• A large, clamshell heat press machine with 15″ x 15″ surface
• Astounding temperature range, reach up to a 750ºF
• Temperature control feature helps it shut off when the expected temperature was met
• Maintain consistent temperature for extended time periods without reheating.
• It is super easy to use
• Reliable product in Affordable price

 

Cons:

• Heavyweight machine of 63.8 pounds
• It will be cumbersome to transport around this machine

 

Special Proposition: Older model (2010) had some heat transfer problems (the latest model of 2015 has overcome this)

 

BestEquip Heat Press Machines Swing Away Heat Press 12×10 Inch Heat Press Machine

This cheap t shirt heat press machine is something capable of versatile uses. Special features include digital time and temperature controlling system allows you more accuracy. It applies direct pressure top to bottom providing even contact with the surface unlike many conventional clamshell machines.

Features:

• Heat press temperature range: 0-250°C
• Timer control: 0-999 seconds
• This heat press mchine is applicable for large elements 11.5″ X 9″
• Suitable to heat transfers onto various flat surfaced items  like T-shirts, bags, garments, mouse mats, jigsaw puzzles, ceramic plates, tiles etc.
• Swing-away design with adjustable 360 degrees rotation
• Digital LCD timer and temperature control system

Pros:

• This heat press machine could transfer photos or words etc. on cotton, fiber, ceramic, glass, metal and many other materials
• Durable product
• Digital time and temperature controller makes setting more accurate
• Temperature can reach up to 480^o F
• Easy and safe to use

Cons:

• Very few customer reported it hard to press down
• In rare case, there is a complaint of the metal part to give light shock

Special Proposition: It provides top to bottom direct pressure by providing even contact with the heated surface that made this machine exceptional to other traditional counterparts.

 

PowerPress / JRFOTO Heat Press Swing Away Heat Press 9″x12″ with Teflon Coated Sheet Sublimation

This one is a compact heat press machine, comes with many wonderful features that you are looking for.

 

Features:

• Commercial-grade product
• Heavy-duty machine; built to last
• 12 inch x 10 inch press (actual element size12 x 9.25 inch)
• Temperature Range: Reach up to 750^o F
• Swing-away design
• Digital timer and temperature control
• Adjustable pressure setting
• suitable for printing on t-shirts, license plates, mouse pads, metal, wood, glass, ceramic etc.

 

Pros:

• Suitable for using on multiple locations; for home and working place or for on-demand printing
• Suitable for heat transfer onto versatile items including t-shirt, ceramic, puzzle and other garments
• You can adjust the upper surface pressure
• Each and every time heat transfers appear crisp and precise
• Consistent heat transfer is possible
• Compact design and small size
• Easy to store and transport
• Gives you high-quality professional result
• Perform with less wear and tear on the machine’s top surface
• Durable product, built to last
• Swing-away heat press machines are much safer and easier to use than their clamshell counterparts
• Affordable price

Cons:

• Surface size is only 9″ x 12″ that is not suitable for larger items like blankets, XL t-shirts
• Sometimes heat pressure is not evenly distributed on surface of thicker items
• Need to pay an extra attention

 

Final Verdict:

Around the world many industries, mostly the T-shirt manufacturers, are now using these heat press machines to produce a variety of products. They adopt this tech to print products as per customer demands and eliminate overstocking.

It is really hard to figure out which one is best for you. That is why we have created this article mentioning some top-rated models of 2016. Hope you have given some thoughts about what you need and what your heat press should do.

Many cheap products in the market can be featured also with poor quality. Though you are looking for a cheap price, too cheap product can give you an annoying experience. A wrong decision can mean either spending too much or purchase too little. Both of these mistakes can stunt your business growth. So, it will be wise to consider for what purpose you are going to use it and buy accordingly. The best heat press machine would be the one, that compiles all your business and individual needs.

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Heat Press Machine Sizes

Heat press machines transfer your preferred artwork, for example, numbers, images, and letters, to different materials, such as wood, ceramics, and garments like T-shirts. Nevertheless, they vary in size, special features, and even in design. They are available in different sizes, from small, medium to large sizes that are used for industrial and commercial purposes.

Heat press machine or t-shirt printer machine sizes often determine the volume of work they can handle over a specific period. Buyers often look into sizes of heat presses as a factor, mainly because of the reasons for their use. Some people use heat press machines as a hobby, in crafting and designing their artistic T-shirts, while they are used in large businesses to create printed shirts, branded wear, mugs, and materials like wood and ceramics.

What to look for

When going to buy a heat press machine, you should consider the type of work you are going to do and your space limitations. These factors will influence the size of the heat press that will suit your needs.

Practically, very small heat presses, sometimes called, “label presses,” are only used on small items like baby clothes and tote bags. This press cannot work on large materials and high volumes of work. Small heat presses are suitable for smaller volumes of work and for hobby purposes. They also take lesser space, something you can easily fit in the laundry area.

Medium-sized heat presses can handle more work and take a little more space. They may be suitable for people with medium-sized businesses.

The large presses are often for commercial and industrial use. With the ability to work efficiently all the time, they create a lot of prints and of high quality. This type is normally used by world apparel brands and big companies. As a result of their nature, they take more space and require a large work area.

Heat press machines are of different sizes, but there are common features that are available for all of them despite their target market.

There are three types of heat press, clamshell, swing-away and draw press designs. The clamshell-designed presses also vary in their size ranging from small clamshell-design to the largest.

This also applies to swing-away heat presses. Available on the market are small, medium and large presses that have swing-away technique to allow the operator to access the work area without coming into contact with the heated upper platen. This implies that the size of the heat press does not affect in any way the type and design of the press.

Different Sizes of Heat Press

Despite their sizes,  heat presses have features like a digital controller consisting of a time control and temperature gauge, which enables preset record time during the heat transfer process. All presses nowadays boast of interchangeable platens that enable printing of odd items, for example, mugs, helmets and other hard surfaces.

The heat presses are manual, semi-automatic or automatic. Though, their sizes may affect the size and type of items they can press, for example, small presses can only work on small T-shirts and fabrics while large presses can work on odd items, such as mugs and helmets.

Now to break it down for you, there are different available sizes of heat presses on the market.

Very small presses

The very small heat presses, that are normally referred to as “label presses,” range from presses measuring 4” x 6”, 6” x 6” and 6” by 8”. These presses are suitable for small items, such as baby clothes and tote bags.

These presses can also be used to work on large items that only small area is needed to be heated. These heat presses take little space due to its compactness. Thus, they are suitable for hobby purposes and people who use them for small work like printing their favorite T-shirts. The very small presses cost less. It only works on small items and accommodates less volume.

Small Presses

The small presses vary from 9” x 12” to 12” x 14”. They are portable, thanks to their relatively small size, and are inexpensive compared to the larger ones. They are able to press on items, for example, small T-shirts. This size also takes less space and is convenient for people with space constraints. They are also suitable for people with less work or those who print shirts as a hobby. An example of a small size heat press is the Geo Knight JetPress 14 which has a small battery-powered timer. This heat press size is sometimes referred to as a “hobby machine.”

Medium presses

The medium heat presses on average measure about 15” x 15”. They are large enough for people with medium businesses and have more power, hence suitable for people who do repetitive work. They are much cheaper and can press medium-sized items. This machine is ideal for a medium-sized businessman. An example of this size is the Hix Swingman which adjusts for items up to 14”.

Large presses

Large presses come in measurements of 16” x 20” and more. They are able to work on very large shirts and transfer large numbers and images on garments with ease. They are used in industries and in big companies. Ability to produce a high volume of work 24/7 is their major feature. An example of a large heat press is the MAXX Press Digital that can open up to 50° wide.

Very large presses

Very large presses may measure up to 40” x 64”. These monsters are only used in leading world brands where there is a high turnover of artistic items such as ceramic tiles, mugs, and printed T-shirts. These presses are effective and function all the time without glitches. An example is the Hotronix Air Swinger which is specifically designed for commercial purposes.

Conclusion

Overall, heat press machines are a great deal for graphic imprinting, from hobby activities to large businesses. They produce high-quality products, hence the widely popular artistic market and T-shirt brands around the world. Heat press machine size is just one of the many factors to be considered when shopping for such a machine.

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How to Start a Vinyl Cutting Business

If You are here looking for a new business idea then congratulations as you have found the perfect place to learn about one of the most promising small business. Today we are sharing with you the thought about vinyl cutting business with the vinyl cutting machine. Currently, it is one of the few small-scale start-ups that promises good return and better future.

The Vinyl industry is snowballing, just look around you can find it on signage, T-shirts, boards, and everything that has a design on it. Even most of the advertise are carved from vinyl these days.

Why do we say for vinyl business?

Various reasons make us believe in this business idea, some of the highlight points are mentioned below.

• Initial cost: It’s the kind of business that would require a minimum initial investment, just have the vinyl cutter, a heat press and primary substrate, transfer tape and you are ready to go.
• Space requirement: Well this business is not something where you need to have a warehouse and lots of working space. You can start it in your drawing room and sell the products in an online market.
• Workforce: This is a most important part for me, it can be operated by a single person. All you need is to create or import design, and then your computer and vinyl cutter will do the job for you.

There are many other points in favor of this business which we will discuss at a later point in time.

Benefits of Vinyl Cutting business

If you are looking for some sit and earn the type of job, then this business is not for you. It requires dedication and hard work. If you are willing to invest the above mention things, then it’s the business you were looking for. It offers you following advantages:

Work from home: It can serve as excellent side business that can generate significant income that too without massive investments

• Work in free time: Yes, it one thing you must like about, there is no fixed time to work. You not bound to work in particular shift, just work when you like even at night when you cannot sleep
• High profits: Once you have started the business all, the running cost is very less, and substantially you generate significant income
• Become your boss: Now you don’t need to work under someone, rather you will be your boss and can employ others.

Besides the above-mentioned points, you get a lot of other benefits such as having market exposure, better network connections and managerial skills which will all help you in the coming future.

Steps to start a Vinyl Cutting business

The answer to this million dollar question is right here, just as in case of any business you need to make a blueprint so-called business plan to start your business and run it successfully. Although there is no hardbound rule, still we have put forward some basic steps that will help you to initiate the business, they are mentioned below.

• Ideation or Niche selection: This is the very first step in almost all business, you need to identify what kind of work domain you are targeting. Vinyl industry has expanded in multi-dimensions; thus, you need to be very clear about the niche you select such as the T-shirt print industry or the Vinyl Decal or signage business. Having a clear thought about niche will give you a better understanding of the upcoming challenges such as clients, competition and kind of work to deal with. It is good to start on a single niche and expand accordingly to others when you gain response in the market. This way you don’t need to redo everything from ground zero, simply just introduce the new division of your business.
• Research your local market: Before jumping into the river test the depth at least once. Try to get an insight into the market and the major competition you are about to face. Learn what kind of work is in demand and what quality of work you rivals are supplying and the pricing too. Make plans about how you are going to tackle them, what are the areas where they lack and you can improve.
• Deciding a budget: Once you have decided that on which niche you need to work the very next thing is to make a budget. You will require some dedicated hardware such as a Personal Computer, Vinyl cutters, Scanners, Printers, Dedicated software, Vinyl rolls, Transfer tapes, scissors, knife and other utilities this all will cost you. The budget should be decided carefully such that you can get quality products which last for a longer time while giving quality work.
• Purchasing the Equipment and supplies: As you are just about to start the business, so your budget won’t let you have all tools. Use the research from niche selection to determine the most appropriate tools for your business which are affordable but do not compromise with the quality of the vinyl cuts.  Following are the minimum required equipment to start the business.
• Personal Computer: It’s the first that you will need for vinyl cutting business. You can use your PC from home; the minimum configuration requirement is 4gb of RAM, 2.0 GHz processor and decent space on hard drive. Your monitor should be big enough to give realistic images, a 16-bit 1366 X 768 resolution is recommended. A broadband connectivity is a must.
• Vinyl cutter: Now we are looking the most important thing that will directly affect your business. Let me tell you one thing that this is not the section to cost cut, here you can afford to spend some extra here, to get a quality cutter that will deliver great cuts in the long run. You may get confused while selecting it as there are hundreds of cutters on the market, to help you here is the list of best affordable vinyl cutters.
• Software: Most of the cutters come with their dedicated software, but just in case you like to work on something else there are lots of options in the market.
• Vinyl, Transfer Tape, and others: Depending on the type of project you undertake you will have to arrange for Vinyl, Tapes, Scissors, and knife. These often do not cost much.
• Heatpress: If you are going for transfer printing, you will need a heat press and help you select the best heat press here is a list.
• Advertise: As of now you are ready to produce but just before that you need to get the word out that there is something new available in the market. Use handouts, have your stickers at a various community function and do not forget to use social media to promote your brand. Sponsoring community events gets you the most local attention besides you can promote yourself by various other means. Try to create a positive image for your brand.
• Selling platform: Now you are done with most of the things, and it’s time to produce and sell your work. During the market research, you have already identified the targeted customer, and the products are being designed as per them. The next thing is how to reach them, whether to go for an eCommerce store or a store up front. Look where your clients are and how quickly you can reach them, select a mode accordingly as both have their pros and cons.

Conclusion

You know that how you can start your vinyl cutting business. But there are certain tips I would like to give you that would help you. First of all, do not take any order until and unless you are cent percent sure about it, then commit to delivery and pricing. Secondly, try avoiding a website that offers free designs and fonts to avoid copyright issues until you are sure about them. You can also read about  How to start T-shirt business here.

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